Table of Contents of The Basics of Search Engine Marketing Course, by Search Engine Workshops

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"The Basics" of Search Engine Marketing by Robin Nobles
Special Note: In the search engine industry, things change on a daily basis. What was okay to do a few months ago may not be okay to do now. An example is when we used to participate in large link exchange programs where all we cared about was numbers. The engines now consider those programs to be "link farms," and they're considered spam. So, if your knowledge is based on something you learned in the past, or even in a print book, double check it when you take this course. Submission guidelines are dramatically different, and so are spam guidelines. Don't let what you think is acceptable get you in trouble now!
Lessons Pre-Lesson in HTML - For those who need extra help in HTML before starting class. Lesson #1 Search Engine Marketing Overview Lesson #2 Preventing Problems with the Engines Problem Areas of Lesson #2 Discussed in More Detail Lesson #3 The Importance of Keywords Lesson #4 Relevancy: Where Can We Put Those Keywords? And How to Build a Solid Link Popularity Lesson #5 How to Create Effective Titles & Descriptions Lesson #6 Information Pages: Building More Windows into Your Site Lesson #7 Site Maps & Links Additional Domains HTML Test Page: An Assignment Due in Lesson #7 Lesson #8 Log Analysis Studying Your Competition & Additional Winning Strategies Final Exam Certification Project Due at the end of your course	Important Information Dummy Pages to be used if you don't have a page to work on. Latest Tips For Google FindWhat's Special Offer Glossary of Terms URLs Mentioned in the Course Search Engine Positioning Jobs Checklists You Can Print Search Engines Directory Log Analysis Competition Overall SEO Checklist	SEW Workshop Resource Center Pages Welcome to Class Continuing Education Units (CEUs) Chat Rooms Professional SEO Email List Class Rules Contact Information Free Trial of Ranking Manager Participate in our Partner Program & Earn money Register for the Advanced Search Engine Marketing Course How to Keep Up with Search Engine Changes Once the Course is Over Suggested Steps for Working on a Site Once the Course is Over Online Courses On-Location Workshops SEOJobs.com - Job Database (Coming Soon) Wordtracker Magic Guide Workshop Resource Center Search Engine Workshops
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